Media Concepts

target audience is who the product appeals to and the people who would buy it a example of this would be something like a horror film appealing to people who are a fan of that genre. A genre would be a type of film you can usally spot what genre a film would be in by conventions that may be used in that genre as they will   appear  more frequently in them then any other genre. codes are usally used to symbolise something rather then having to make it blatantly obvious to the audience a example of this would be it being christmas in a film but rather then saying it there would usally be a christmas tree just to show it.Conventions are things that will show up alot more frequently in a particular genre then in any other genre a example of this may be there been a lot of explosions and action packed scenes in a genre like a action movie.