Tuesday, 23 October 2012

Magazine Publisher Research


Luke Mckevit- magazine publisher and distributor research

Bauer- Bauer is a large media company they operate in 15 different countries but they also work in the TV industry and also the radio as well. Bauer media is also a different division to all of the others and forms a much larger media group. They are also recognised by others to be industry innovators. The group also employs around 6,000 people to work for them. The first magazine it launched was the angling times in 1953 these are both still seen as iconic brands within their business. They also have the bestselling international multi-platform magazine fhm. As a business to say the amount of success it has had over the years it is still a relatively new business. At this moment in time there are over 80 unique brands with Bauer which cover a range of categories that will suit many different interests for the reader.

 

IPC media- IPC media have more than 60 brands and creates content for magazine, tablets, online and events. They are also the United Kingdom’s leading consumer magazine publisher there website also has around 25 million visitors in a month. They also have three different publishing divisions which are IPC connect, IPC inspire and also IPC south bank each of these are for a different audience and also a different purpose as well connect is a women’s weekly magazine such as chat and women, inspire is a men’s portfolio of magazines which has a number of leisure brands such as rugby world and country life. Also two thirds of UK women read a magazine by IPC media and 42 percent of uk men. The company was also formed in 1968 however the company’s history goes as far back as 1799. Also a total number of 26 million adults will read a ipc media magazine. IPC is also a time warner company.

Future plc - Future plc is an international media group that is also listed on the London stock exchange. The business that was founded by one magazine in 1985 the business now has operations in 3 countries which are the UK, US and Australia. They create over 200 specialist’s websites, publications, apps and events. They also lead the market in the areas where they put the most focus on which are Technology, Entertainment and Video Games, sport and auto music and creative. They also have the UKs number one consumer technology website TechRadar. And they also attract 38 million visitors to their website every month. They also sell 2.2 million magazines every month and export to 89 different countries which make them the UKs number one exporter and licensor of magazine content. They also have the number one selling magazine on tablets that being T3. They have also won various awards for their work which include AOP consumer digital publisher of the year for 2012 and the PPA digital consumer publisher of the year also for 2012.          

 

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